Who We Are

Getting people on the water since 1996

Boats Group is a global leader in online marketplaces, digital marketing solutions, and financial services for the boating industry. Our mission is to connect buyers and sellers, delivering the tools and insights that drive business growth for OEMs, brokers, and dealers.

Our Marketplaces

We own and operate some of the world’s most popular online boating marketplaces, including:

Boat Trader
The largest boating marketplace in the U.S., connecting millions of buyers with sellers every year.
YachtWorld
The leading global marketplace for yachts and luxury vessels, trusted by brokers worldwide.
boats.com
A premier resource for boat shoppers featuring listings, reviews, and expert content.

European Marketplaces

The top boating marketplaces serving European buyers and sellers.

Together, our platforms attract more than 65 million annual visitors, giving sellers unmatched exposure to serious boat buyers.

Digital Marketing & Data-Driven Solutions

Boats Group goes beyond listings, offering digital marketing services tailored for the boating industry. Our solutions include:
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Exposure

Reach engaged buyers through premium placements, targeted advertising, and market expansion tools.
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Tools

Convert more prospects with data-backed insights and easy-to-use sales tools.
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Data Insights

Enhance visibility and connect with buyers at every stage of their journey.

Financial Services & Consumer Engagement

We simplify the boat-buying journey by connecting buyers with financing solutions that accelerate sales. Whether partnering with brokers and dealers to enhance their in-house financing programs or delivering pre-approved buyers directly to our customers, our integrated financial services help close deals faster and drive higher conversion rates.

Trusted Partner in Boating

With decades of experience and deep industry expertise, Boats Group is more than a marketplace—we are a strategic partner dedicated to helping businesses succeed in the evolving digital landscape. Whether you’re an OEM, dealer, or broker, we provide the exposure, technology, and insights to fuel your growth.